Streetwear is a style of casual clothing which became global in the 1990s. It grew from New York hip hop fashion and Californian surf culture to encompass elements of sportswear, punk, skateboarding and Japanese street fashion. Eventually haute couture became an influence.
Sneaker culture
Sneakers have been a part of streetwear since the late 1970's. By the late 1980's, sneaker collecting had become a major part of the streetwear subculture, due in large part to the signature shoes of basketballer Michael Jordan. Although styles of shoes have changed, the link between sneaker culture and streetwear remains strong. The sneaker market grew more than 40 percent between 2004 and 2016.